Crescent Nova International
About Us

A legacy of trust, an ambition for the Kingdom

Crescent Nova International is the Saudi-registered international subsidiary of the Attari Group of Companies — a Pakistani conglomerate with over 18 years of proven success.

Our Vision

To become a leading multi-industry investment platform in KSA, enabling global partnerships and sustainable growth across sectors that drive Saudi Arabia's economic transformation under Vision 2030.

Our Mission

  • Deliver scalable, ROI-focused solutions for Pakistani and international investors
  • Build strategic alliances with local Saudi partners and global investors
  • Contribute meaningfully to Saudi Arabia's economic diversification
  • Maintain the highest standards of transparency, compliance, and investor protection
Our Heritage

18 years of proven business excellence

From a regional enterprise in Wah Cantt to a diversified conglomerate — every phase grounded in proven revenue, not speculation.

  1. 2007
    Foundation in Wah Cantt
  2. 2013
    Al Maida Frozen Foods
  3. 2019
    Executive Housing Project
  4. 2022
    Town Square D-17
  5. 2023–24
    Investo21 & Daniyal Marketing
  6. 2025–26
    Chitral Royal Homes & CNI KSA
CEO Message
From the Leadership

A message from our CEO

“At Crescent Nova International, our purpose is simple: to build a trusted bridge between Pakistani enterprise and the extraordinary opportunities of Saudi Arabia's Vision 2030. Eighteen years of disciplined, dispute-free stewardship have taught us that lasting returns are built on transparency, governance, and genuine partnership. I warmly invite you to watch my message — and to begin a conversation with our team.”

Saif ur Rehman
Chief Executive Officer, CNI KSA
Leadership

The team steering CNI

Seasoned operators with deep roots in Pakistani enterprise and the Saudi market.

Saif ur Rehman
Saif ur Rehman
Chief Executive Officer — CNI KSA
Shoaib Ashraf
Shoaib Ashraf
GM — Growth & Strategic Partnerships, CNI KSA
Khalid Malik
Khalid Malik
Director — HR, Admin & Operations
Badar Elahi
Badar Elahi
Director Business Facilitation — CNI KSA
Why CNI Is Different

A competitive moat that cannot be quickly replicated

Legacy of Trust

18+ years of Attari Group excellence with zero investor disputes.

Local Presence

On-ground teams in Riyadh, Jeddah & Jazan for real-time support.

Bilingual Expertise

Full operational capability in Urdu, English & Arabic.

Security-First Approach

Legally binding agreements, escrow, and MIGA insurance eligibility.

Your gateway to Saudi Arabia starts here

Speak with our bilingual Business Facilitation team and receive a personalized investment proposal.

Request a ProposalWhatsApp us