A legacy of trust, an ambition for the Kingdom
Crescent Nova International is the Saudi-registered international subsidiary of the Attari Group of Companies — a Pakistani conglomerate with over 18 years of proven success.
To become a leading multi-industry investment platform in KSA, enabling global partnerships and sustainable growth across sectors that drive Saudi Arabia's economic transformation under Vision 2030.
Four commitments we hold ourselves to
Deliver scalable, ROI-focused solutions for Pakistani and international investors
Build strategic alliances with local Saudi partners and global investors
Contribute meaningfully to Saudi Arabia's economic diversification
Maintain the highest standards of transparency, compliance, and investor protection
18 years of proven business excellence
From a regional enterprise in Wah Cantt to a diversified conglomerate — every phase grounded in proven revenue, not speculation.
Foundation in Wah Cantt
Initial formation in Wah Cantt, launching regional engineering, supply chain, and trading contracts.
Al Maida Frozen Foods
Establishment of Al Maida Frozen Foods, building nationwide industrial cold chain logistics.
Executive Housing Project
Delivery of premier residential communities, mastering land title verification and development execution.
Town Square D-17
Capital project delivery in Islamabad D-17 sector, delivering mixed-use commercial facilities.
Investo21 & Daniyal Marketing
Digital transformation through Investo21 technology platforms and nationwide Daniyal Marketing operations.
Chitral Royal Homes & CNI KSA
Official incorporation of Crescent Nova International in Riyadh and launch of Chitral Royal luxury resort homes.
A message from our CEO
“At Crescent Nova International, our purpose is simple: to build a trusted bridge between Pakistani enterprise and the extraordinary opportunities of Saudi Arabia's Vision 2030. Eighteen years of disciplined, dispute-free stewardship have taught us that lasting returns are built on transparency, governance, and genuine partnership. I warmly invite you to watch my message — and to begin a conversation with our team.”
Saif ur Rehman
Chief Executive Officer, CNI KSA
The team steering CNI
Seasoned operators with deep roots in Pakistani enterprise and the Saudi market.
Saif ur Rehman
Chief Executive Officer — CNI KSA
Khalid Malik
Director — HR, Admin & Operations
Badar Elahi
Director Business Facilitation — CNI KSA
A competitive moat that cannot be quickly replicated
Legacy of Trust
18+ years of Attari Group excellence with zero investor disputes
Local Presence
On-ground teams in Riyadh, Jeddah & Jazan for real-time support
Bilingual Expertise
Full operational capability in Urdu, English & Arabic
Security-First Approach
Legally binding agreements, escrow, and MIGA insurance eligibility
Your gateway to Saudi Arabia starts here
Speak with our bilingual Business Facilitation team and receive a personalized investment proposal.